How to f**k up content marketing

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PR Daily has a nice listicle on 34 reasons why content marketing strategies fail.

I especially liked:

8. Originality leaves the building. […] 33. The content produced does not educate, delight, fascinate, amuse, or help the target market.

27. Killer content is created, but a brand lacks a big community or audience and refuses to spend money to amplify things.

In my humble opinion, I would add something
Yes, content is king and distribution is queen. But determination is the screaming toddler who keeps them both from falling asleep.

One happy content marketing family.

So another way to fail is to be a spineless quitmonkey.